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From 1930s 'Brand Man' to today: the evolution of the brand manager

manager's authority. When much of the brand's value is delivered online or by frontline staff, it is ...

Power 100 Nxt Gen: Kate Rydings Unilever Q&A

you need to thrive. For example when I worked in events I was on the very frontline of marketing and I ...

Virgin Group 'brand guru' Catherine Salway set to depart

donations it receives go to frontline activities. The foundation aims to create global change by focusing ...

Andrew Walmsley on Digital: Be brave - innovate

, including complacency, numbers and strategy. The frontline troops of big companies often have a feeling of ...

The Marketing Profile: Chris Jansen of British Gas

, according to Jansen, was to 'get the basics right' and communicate directly with the frontline team. Staff ...

Contact-centre experts respond to the top five customer complaints

director, First Direct I think it is more to do with this business needing to develop its frontline staff ...

Feedback from the frontline

a positive impression about the brand, which they will pass on to friends and family. The frontline ...

How miserable are marketers really?

is really like on the marketing frontline.

 

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