Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
thrust of frontline advertising (if a client hates the work, it's death), media agencies are grabbing ...
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Jobs | Agency Showcase | Ad creativeFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
manager's authority. When much of the brand's value is delivered online or by frontline staff, it is ...
Sailing through stormy seas
24 May 2012 | by Ben Stafford, Cicero Consulting
politics has brought unprecedented focus and effectively blurred the lines between UK plc and frontline ...
