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Brand Health Check: Bold

creative director at FutureBrand, who has worked on the launch of P G brands in Asia, and Mhairi McEwan ...

Domino's Pizza vouchers are good food for the brand

agency Futurebrand said Domino s decision to use vouchers as a tactical marketing tool was unlikely to ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

. FutureBrand marketing director Tim Hill might think that linking Murray with a 'quintessentially English ...

Will 'comfort brands' prosper in hard times?

its 125-year history,' says Joel Biswas, senior strategist at consultancy Futurebrand. 'Delivering ...

Green shoots? Marketers make their predictions on the recovery

, Adrian Goldthorpe, European head of strategy and innovation at consultancy Futurebrand, argues that it is ...

Brand Health Check: Nestle Heaven

FutureBrand, who works on Cadbury Schweppes, and Alice Salisbury, senior planner at ad agency Albion, whose ...

Unilever hires FutureBrand for global packaging task

LONDON - Unilever has appointed FutureBrand London to handle a global packaging brief for its

Live Issue... Warming China to Esquire's Devil Wears Prada sell

personality to a mass audience, says FutureBrand China GM Warren Wang. But do luxury brands really need to ...

Close-Up: Live issue - How should Pfizer advertise Viagra?

, Futurebrand "Viagra is a hugely strong brand, and one of the few drugs that is truly a household name in the ...

News Analysis: To embellish or conceal?

cosmetics industry around real beauty,' says Jasmine Montgomery, deputy managing director at FutureBrand ...

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