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Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

. FutureBrand marketing director Tim Hill might think that linking Murray with a 'quintessentially English ...

Waterford Wedgwood to focus on designer lines

FutureBrand to reposition itself as a fashionable British lifestyle brand, (Marketing, 18 July 2002). ...

BRAND HEALTH CHECK: Uniqlo - How can Uniqlo regain its initiative in the UK?

launched the Virgin Clothing brand, and Mark Staton, director of interior design, Futurebrand. VITAL ...

CAN GAP REGAIN ITS COOL?: Fashion giant Gap has seen its strategy fall flat in recent years. Conor Dignam asks how it can win back its core consumer base

SHOULD GAP DO TO WIN BACK UK SALES? David Davies - Creative director, Futurebrand Gap is no longer cool ...

 

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