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Trading places: this week's people moves

FutureBrand as European chief strategy officer. ( Campaign ) Feng Huang , the current creative director ...

Sainsbury's launches Paralympic brand identity

The branding, created by FutureBrand and AMV.BBDO, aims to deliver a consistent identity for all ...

Will 'comfort brands' prosper in hard times?

its 125-year history,' says Joel Biswas, senior strategist at consultancy Futurebrand. 'Delivering ...

Two-way race for Synergy Drive’s $16m brand brief

created by FutureBrand. Synergy Drive was borne of the RM29 billion (US$8.3 billion) merger of three ...

Farepak brand to go up for sale

). For Jasmine Montgomery, deputy managing director at brand strategy agency FutureBrand, buying the ...

In-store Marketing: Can environment and retail go hand in hand?

brand agency Futurebrand. Being seen to be green at point of purchase will become as important as ...

News Analysis: Priced to perplex

sites. Futurebrand managing director Janice Montgomery says big brands inevitably attract more interest ...

FutureBrand creates new identity for international leisure centre investor

LONDON - FutureBrand has unveiled its rebranding of international shopping and leisure centre...". Patrick Smith, European CEO of FutureBrand, said: "We have helped Sonae Sierra to reposition itself ...

Branding: Singapore mall goes with VivoCity

Branding consultancy FutureBrand created the name as well the visual identity and brand ...

World: Analysis - 'I'm lovin' it' helps McDonald's to rebuild customer relevance

advertising smacks of flat denial," Mat Shore, an FMCG specialist at the brand consultancy FutureBrand, says ...

 

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