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Not as easy as it looks

the BBC. However, according to Futurebrand chief growth officer Simon Williams, Virgin has failed ...

United Kingdom slips down list of top country brands

LONDON - The United Kingdom has slipped down FutureBrand's list of the most appealing countries to...shopping, families, safety or doing business. It is based on research conducted by FutureBrand and the PR ...

STB rolls out TVC on Discovery Networks Asia

brand strategy was devised by FutureBrand, Y R handles creative and Starcom plans and buys STB s media ...

Brand Health Check... Singapore searches for elusive positioning

Briefs don't get much tougher than branding Singapore. Just ask FutureBrand, which will soon hatch...The FutureBrand assignment came after the Government set up an umbrella branding council to bring ...

Branding News brief: Laterooms.com hires L & Co

Futurebrand creative director Paul Barlow, to update its brand identity.

Airbus plans in-flight communication tool

PDAs. Airbus has hired consultancy FutureBrand to create OnAir's visual identity and brand strategy ...

Branding news brief: Air Canada modernises

seats. The design has been handled by Futurebrand.

Australia unveils £150m global rebrand initiative

showcases a fresh brand identity for Australia, developed in conjunction with Futurebrand. 'The latest brand ...

Brand Health Check: Hilton

lack of personality. According to FutureBrand, travellers are 'eschewing the ubiquitous hotel offering ...

Trusted brands: Brands we trust

. Jasmine Montgomery, strategy director at branding consultancy FutureBrand, explains: 'People always ...

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