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MEDIA: FHM: another British lad mag swims across the pond - In an already crowded field, how does soon-to-launch men’s magazine FHM stand apart from the pack? Claire Atkinson takes a look at this British import and discovers what it is looking for
04 Oct 1999 | by CLAIRE ATKINSON
sector is already occupied by narrower titles like Details, GQ, Esquire, Gear and Stuff, as well as ...