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Think BR: Brands that grow businesses

former global marketing officer at Procter Gamble, on his new book Grow: How Ideals Power Growth and ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand with ...

The joy of sex marketing

able to create a global launch platform for Skyn, which it can 'tone up or down depending on the market ...

Tess Macleod Smith joins Net-a-Porter

publishing division, with a global remit that reflects the strength of the business. Net-a-Porter.com ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global ...

Trading Places: this week's people moves

Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative ...

VisitBritain and DCMS in £25m global tourism push

Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over.... VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

MediaVest retains £4m Tetley media

The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency ...

Channel 4 makes promotions in sales restructure

Global Radio's sales director, Ed Chalmers, as its head of trading. The broadcaster has still to ...

Brown-Forman seeks shop for global vodka ad briefs

Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus...global strategy and creative for Maximus Vodka, the Polish brand that was acquired in June last year ...

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