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International Business Media: The global villagers

and the internet are gradually ironing out our differences. Global advertising has grown hand-in ...

Going Global: Confessions from a hotel bedroom

head of audience insight at BBC Global News ...

OPINION: PINNELL ON ... GLOBAL ADVERTISING

The continuing consolidation of advertising agencies into ever larger groups on the global stage...The continuing consolidation of advertising agencies into ever larger groups on the global stage ...

What's new at Revolution UK Online?

features, functionality and a global perspective on the Revolution UK brand. The new site is accessed via ...

REVOLUTION ONLINE: What's new at Revolution UK Online?

rental via the site. If you wish, you can choose a global interface to the Revolution UK brand ...

Campaign Promotion: Media Essays - Media brands can play host to personalities

of marketing, communications and audience insight at BBC Global News. ...

WHAT'S NEW AT REVOLUTION ONLINE?: Striking the right balance between editorial and marketing costs is crucial for digital content firms. Visitors to the community on The Wall ask if one can survive without the other

Ostentatious marketing initiatives devoured vast amounts of dotcom money last year, leading content owners to seriously consider charging for their wares as a more effective way of building an online business. It's a mind-set that seems to be gaining more currency in the digital-media...

REVOLUTION ONLINE: What's new at Revolution Online? - Advertisers are looking at every angle to get users to click through to their sites

While the humble banner is being stretched in all directions to create wacky new shapes aimed at attracting higher user clickthroughs, one Wall user suggests that the benefits of audio should not be overlooked when trying to maximise the overall effectiveness of online advertising. "At...

REVOLUTION ONLINE: What's new at Revolution Online? - Pop-up ads have always divided opinion in new media and a recent debate on The Wall reflected the depth of feeling that can be generated on both sides

New and supposedly innovative ad formats are often proclaimed as the panacea for all our online advertising ills. Their advocates tout them as the vehicle through which revenues will suddenly start flowing into online media properties to justify ambitious business models. But some ads just...

REVOLUTION ONLINE: What's new at Revolution Online? - Revolution's site aims to be the online resource for all things relating to business and marketing in the digital economy. Knowledge base is the latest step on that road

Knowledge base - The Revolution web site already provides an invaluable link to every article that has ever appeared in our print and online editions. Now users can back that up with useful research and resources via our new Knowledge base section. Knowledge base is a one-stop shop...

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