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Edelman ups social impact in latest unit

behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...

Cision introduces CisionPoint

months, with the company taking the software platform global, migrating existing clients, and tweaking ...

BBB gets new logo, Web site makeover

guidelines for what their Web site should be, said BBB VP of communications Steve Cox. Given the global ...

Positive thinking

for Real Beauty ] was based on three pillars: Listening to women, which is why we did all these global ...

Quality control

on a global scale. Real-life training The program, which takes about 20 minutes to complete, can ...

A new game for ESPN

ve grown to [be] a global brand. LaPlaca has been with ESPN for 27 years, virtually its entire ...

Put public's interest first in a crisis

trusted brand. According to Interbrand s annual global brand value survey, Johnson Johnson is one of the ...

The rainbow connection

the LGBT Inclusiveness Roundtable, which convened 10 global companies, including Citigroup, Pfizer ...

'Halo 3' push focuses on traditional media outlets

Bungie created Halo 3 , which is available exclusively for Xbox 360. David Hufford, global director of ...

Travelocity touts carbon offsets

counter global warming, the company created an internal task force to find ways to get involved.

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