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Burberry boosts 'fast fashion' approach with Jubilee campaign

catwalk to its 25 global flagship stores this year, allowing consumers to place immediate orders from the ...

Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Toyota launches digital teaser campaign for its latest sports car

Better Way' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand ...

Jaguar steps up social media strategy to boost innovation

handle both its global and UK accounts. The agency will be responsible for managing the automotive ...

Google's Schmidt says he 'disagrees' with EU competition concerns

to 10% of its global revenues and force it to change its behaviour without court order if no ...

Novak Djokovic to wear Uniqlo at French Open

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand

The changing face of music tie-ups

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian.... Separately, John Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK ...

HP to cut 27,000 jobs in next two years

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to...extend our global leadership and deliver the greatest value to customers and shareholders ...

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