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ANALYSIS - Airlines realise value of loyalty

loyalty once the global economy improves. ...

Rapp scoops Marketing's 'direct agency of the year' accolade

global account was a high point for Rapp's year, as were wins of Barclaycard, DSG International, Direct ...

Lloyd backs MBO of Future Foundation from Experian

recession, particularly with plans to roll out our global trends service." ...

BMW UK calls a pitch for its DM and ad account

lead US agency, GSD M Idea City, to handle its global advertising account. The agency has been ...

American Express to follow Tesco model and sell customer insight from its database

, president of Global Merchant Services at AmEx, and a former Pepsi and P G marketing executive told one US ...

JOBS SPECIAL - a round-up of this week's DM people appointments

, where he headed the agency's global Unilever account. Carlson Marketing has recruited Tina ...

LIVE - The Battle of Big Thinking blog - full report

: Jonathan Mildenhall, VP global advertising, Coca Cola Session 1: Will Harris, UK marketing director ...

Haygarth hires OgilvyOne's Barnett for new head of digital and direct role

the agency's global Unilever account working on brands such as Dove, Flora and Hellmann's. Before ...

COMMENT - Only the reasonably off can afford a frugal Christmas

this year. But look more closely at a global expenditure of £15 billion in Christmas present-giving...perennial question 'Where's the justification in a global expenditure of 15 billion in Christmas ...

Iris forms partnership with Asian CRM agency

functions. Ian Millner, Iris global chief executive, commented: "Edge and iris are cut from the same ...

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