Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
Texas. It simply reflects the shift in global economic power away from the West. This deal is more an ...
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Jobs | Agency Showcase | Ad creativeFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
green. Having just got off a plane, the most sedentary of times for global marketers, this lack of ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
, global brand, at number five, ahead of another 295 global brands? It seems odd that it has come out so ...
Virgin Group appoints Yahoo! marketer to European role
27 Mar 2012 | by Sarah Shearman
restructure, which led to the decentralisation of the internet company s global marketing function. At ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
that we continue to keep pace with the increasingly complex global marketing and measurement market ...
Havas profits climb 9% to £100m
01 Mar 2012 | by Daniel Farey-Jones
major global accounts. "At the same time, we were successful in reducing costs in 2011 and generated ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
Listen more than talk Measurement is key so count what matters Think global ...
