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Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...account in the US, according to AdAge . The global review of media planning and buying was called in ...

Durex lube online ad gives complaints the slip

". It is also looking to enhance its global digital presence and is currently searching for a digital ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Dove seeks 'brand love' with strategic shift to Facebook

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media ...

Troubled drugs giant AstraZeneca calls in dual agency support

UK comms team but would not be drawn on whether the firm s global PR suppliers were to be reviewed ...

Playboy 'press to play' by DDB Paris

DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global ...

Sector Insight: soap, bath and shower

marketing director. William Lunderman, vice-president global strategic brand design, Colgate ...

Glue Isobar wins AkzoNobel DIY digital creative account

for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital ...

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