Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
ASOS. The media review follows the appointment of DraftFCB to handle its global $700m creative ...
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Jobs | Agency Showcase | Ad creativeThe changing face of music tie-ups
24 May 2012 | by Sarah Shearman
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, views reached beyond the million mark and Domino s was subjected to very public, global criticism ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
Texas. It simply reflects the shift in global economic power away from the West. This deal is more an ...
18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
million Dulux global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
the marketing department of a big global brand, weaving past people intently focused on screens, and ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
. Rachael Sansom, Brand at MHP s MD, said: Timex, on a global level, is a huge brand but there is work to ...
