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Reebok hopes to inspire with new Cirque du Soleil workout

10 Mar 2009 | by Alexandria Bruell

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product...out more if it was more fun, said Josie Stevens, director of global PR at Reebok. We wanted to ...

Philips amid global review

16 Feb 2009 | by Aarti Shah

NEW YORK: Philips Electronics is conducting a global review that involves the two firms with which

Ketchum employee's Tweet sets off disagreement with client

19 Jan 2009 | by Tonya Garcia

your position as a vice president at a major global player in your industry. The memo was posted on ...

Starbucks focuses on community with (RED)

05 Nov 2008 | by Kimberly Maul

going forward will come up with unique ways for Starbucks customers to give to the Global Fund. From ...

J&J restructures its public affairs, corp comms' leadership

07 Oct 2008 | by Jaimy Lee

VP of global pharmaceutical communications. That position will be filled by the new team, J J said ...

Remington seeks brand boost, taps Clarke/EMA

02 Oct 2008 | by Nicole Zerillo

to Jim Heidenreich, VP of global branding and North America marketing. Heidenreich, who was hired ...

Coke scores No. 1 ranking in global brand study

22 Sep 2008 | by Frank Washkuch

Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved

Rubbermaid to select new AOR for global tech unit

19 Sep 2008 | by Nicole Zerillo

global business unit, which include the brands Dymo, Endicia, and Mimio....said, several substantial firms ranging in size from boutique to large, global agencies, were invited ...

Amway Global embarks on brand awareness campaign

27 Aug 2008 | by Alexandra Bruell

ADA, MI: Amway Global, a manufacturer of products such as beauty brand Artistry and vitamin...The company has operated as Quixtar North America/Amway Global but is transitioning to the Amway ...

Rosetta Stone builds brand awareness with Olympics pitch

19 Aug 2008 | by Aarti Shah

incorporate the company's three global messages developed in conjunction with its newly-selected AOR ...

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