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McDonald's encourages kids to take a minute and 'Move It'

together McDonald's global team. Tools: Along with AOR GolinHarris, McDonald's is doing media ...

Starbucks focuses on community with (RED)

going forward will come up with unique ways for Starbucks customers to give to the Global Fund. From ...

Coke scores No. 1 ranking in global brand study

Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved

Molson Coors enlists Ogilvy

that included 10 firms, said Dan Lewis, Molson's global chief public affairs officer. The firm's global ...

Quality control

on a global scale. Real-life training The program, which takes about 20 minutes to complete, can ...

Green angle adds some meat to activist groups' campaigns

report Livestock s long shadow, the FAO projected the doubling of global meat production to 465 million ...

Repositioning brands as healthy requires fact-backed initiatives

Skoloda, director of the global brand marketing practice at Ketchum. If you re going to reposition with a ...

McCormick & Co. enlists WS as consumer unit AOR

Chicago office - its food and nutrition business hub. McCormick doesn t currently have a global AOR ...

Diageo selects Taylor for global Guinness account

its global AOR after a two-month search....Taylor will provide global strategic support and develop best practices for sponsorships, as well ...

A clear mission

fundamentally healthy categories, says Andrew Towle, VP of global marketing. Remov[ing ingredients] of concern ...

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