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Wet n wild touts tech, value

products, said Shawn Haynes, SVP of global marketing at Markwins International, the parent company of wet n ...

Taj enlists its PR agencies for crisis help

Donnelly Theroux, president of the firm, told PRWeek. The firm has been working with all of Taj's global ...

Empire State Building hires Edelman for repositioning

enhance ESB's profile. The search for an agency with global reach and an ability to handle sponsorships ...

JetBlue hires MWW for crisis communications

grown from a small organization to one that is much more global, there's more opportunity for things to ...

Virgin America enlists Ogilvy as agency of record, plans publicity events

the global Virgin brand nevertheless provides ready-made marketing buzz. There s a kind of natural ...

CSR report finds corporate 'transparency' is key

Deri, EVP and global practice leader for Edelman CSR and sustainability. The report also found that ...

Team Vinay's donor drives boost South Asian registry

of global media relations. Viewers [there] would call their relatives in the States and urge them to ...

IHG engages its club members

our customers, says Ken Bott, director of global consumer marketing for IHG. Adds IQ Interactive CEO ...

Travelocity touts carbon offsets

counter global warming, the company created an internal task force to find ways to get involved.

Bloomberg announces global tourism initiative

NEW YORK: Mayor Mike Bloomberg, working with New York City's official marketing and tourism organization, NYC & Company, has launched a new campaign to attract visitors to all five city boroughs.

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