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Toyota launches digital teaser campaign for its latest sports car

Better Way' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis ...

Jaguar steps up social media strategy to boost innovation

handle both its global and UK accounts. The agency will be responsible for managing the automotive ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Haymarket Network relaunches Jaguar Magazine iPad app

languages for a global audience. Bespoke pages are created for the overseas editions, so that the local ...

Toyota brings 'Always a Better Way' global positioning to UK

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate...Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...

Jaguar to air Homeland-themed ad

of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday ...

Unilever tops 2012 Marketing Society Awards nominations

Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...

Jaguar Land Rover lobbying work up for grabs

Jaguar Land Rover is repitching its lobbying agency work as its global public affairs director...emerged that the car firm s director of global government affairs Andrew McCall is leaving. He has been ...

Hertz calls review of £10 million pan-Euro media

. In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising ...

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