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Burberry boosts 'fast fashion' approach with Jubilee campaign

catwalk to its 25 global flagship stores this year, allowing consumers to place immediate orders from the ...

Beiersdorf kicks off £110m pan-Euro media review

ASOS. The media review follows the appointment of DraftFCB to handle its global $700m creative ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Think BR: In whom we trust

, views reached beyond the million mark and Domino s was subjected to very public, global criticism ...

Zenith wins £3m Armani UK media account

ads featuring David and Victoria Beckham. Most recently, Rihanna became the global face for the brand ...

Luxottica holds pitch for global media account

review of its global media planning and buying arrangements....It is understood that Luxottica would like to hire a single global agency but could appoint a ...

Nike marketing boss attacks 'institutionally analogue' businesses

green. Having just got off a plane, the most sedentary of times for global marketers, this lack of ...

Nike marketing boss attacks 'old' approach to social-media

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Sector Insight: Childrenswear

to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global ...

Unilever tops 2012 Marketing Society Awards nominations

Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...

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