Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
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Search results for "Global"
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Jobs | Agency Showcase | Ad creativeApple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
'You Starbucks: It's bigger than coffee', which was lauded as its fresh global positioning. So why ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Olympic Committee at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
be water, juice or sugar-free." A McDonald s spokesperson said: "As a global brand our sponsorship ...
Burger King pushes innovation message with first lamb recipe
29 Mar 2012 | by Matthew Chapman
split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach to ...
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
the Olympics and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman ...
McDonald's trials concept restaurants with enhanced children's facilities
25 Jan 2012 | by Nick Batten
go to young people under 25. Separately, McDonald's global operations has reported annual revenues ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky, and ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
its main rivals. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which ...
