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Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying...account in the US, according to AdAge . The global review of media planning and buying was called in ...

Splendid retains £1m Smirnoff account

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ...

Guinness seeks agency for direct and digital business

handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian.... Separately, John Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK ...

Danone ramps up marketing for Evian and Volvic brands

this year that aimed to bring the Alps to London . A new global digital platform ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...

Ketel One in search for creative agency

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 ...

Weight Watchers appoints Davidson to head marketing

in order to become global brand director at Castrol. Davidson will be supported in her role by ...

Pepsi launches 'crowd surfing' football game for Xbox Live

the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global ...

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