Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
quantitative estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for ...
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Search results for "Global"
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Jobs | Agency Showcase | Ad creativeConsumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
? Global research Understanding how these devices are being used, how they complement each other and ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to...extend our global leadership and deliver the greatest value to customers and shareholders ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ...
McLaren Automotive brings in Nissan's Wayne Bruce
23 May 2012 | by John Owens
McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan.
Citigate wins data recovery firm Kroll Ontrack account
23 May 2012 | by Alec Mattinson
technologies business, before its UK account was absorbed into a global brief. The firm most recently used tech ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands is ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
