From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand ...
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Search results for "Global"
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Jobs | Agency Showcase | Ad creativeSorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
, the former Saatchi Saatchi financial whiz kid turned global conglomerate leader, said that the ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ...
Oli Wheeler leaves Freuds for Viagogo global comms role
24 May 2012 | by Danny Rogers
global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
handle both its global and UK accounts. The agency will be responsible for managing the automotive ...
Big Communications acquires Quorum
24 May 2012 | by Maisie McCabe
, who was formerly the global creative director at Euro RSCG, will work with Big as a creative ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
head creative on the global Volkswagen account. These losses left holes that appear to be conveniently ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
