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Social sites show potential

launched separate targeted advertising products. Meanwhile Google has launched OpenSocial, an open ...

Back to basics

the big ones, like Google and Yahoo!, it is more like 100 per cent based on reputation, so it is ...

Editorial: Testing new ground

operators of the major sites and the online giant that facilitates web advertising - Google - have stepped ...

DM Method: Steps to... Managing your customer data in-house

requirements, using a variety of information sources including Google, speaking to industry contacts and ...

Search gets its own charter

. William Cooper, chief executive of TradeDoubler, said: Search is the entry point for web users. Google s ...

How to: Maximise the effectiveness of online

Google is good at generating website traffic. What is often less effective is the conversion of ...

The Search Works shakes up top roles

search marketing, digital media and technology offering. In April, Google acquired Real Media s rival ...

News Focus: Online - Firms 'should have search in web plans'

search engines such as Yahoo and Google. "It's a shame that so many companies waste huge amounts of ...

Online Search - YourAmigo tool gives firms a leg-up insearch hierarchy

, helping it rise up the natural search rankings of search engines such as Google. You want as many pages ...

Search Marketing: Seek and retain through search

logical continuity, he adds, as is making sure Google knows what your page is all about. "You can help it ...

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