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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15 ...

Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

marketing Google Chrome BBH Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

result was 'much better work'. Dan Cobley, vice-president and managing director of Google UK and ...

Brand barometer: Nappies, which one is most prominent online?

23 Mar 2012 | by Gemma Charles

key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

Described by Google s Eric Schmidt last summer as a "consumer-led revolution" where all of the ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

record 4.4 billion in 2011 , boosted by a raft of new broadcast advertisers, including Google, Groupon ...

Think with Google: Which brands are getting online content right?

13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google

Google is a weekly series of columns on marketingmagazine.co.uk where Google's experts tackle Marketing ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

houses of the 1980s onwards to Google today. "Facebook has changed so much in just a few years," says ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

cases it's the opposite. Take Google's expanding suite of tools. Marketing is not required to add a ...

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