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Burberry boosts 'fast fashion' approach with Jubilee campaign

platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch of ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15 ...

Nike marketing boss attacks 'institutionally analogue' businesses

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Nike marketing boss attacks 'old' approach to social-media

don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Unilever tops 2012 Marketing Society Awards nominations

marketing Google Chrome BBH Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

the first brands to launch a Google+ page, is also is using the timeline to nod to its heritage. It ...

Brands must meet the retail challenge

Simon Hall, industry manager, retail, at Google . 'You can see this in last year's sales figures,' he ...

What niche social networks can do for your brand

upload content to the Facebook, Twitter and Google+ platforms, and others,' says Cussan. He explains that ...

Customer publishing: The evolution of engagement

own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines ...

Neuromarketing: separating fact from fiction

in existence, whereas today there are 150. She also points out that, in 2000, there were 12 Google ...

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