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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

is frequently compared with smaller or newer competitors not least Google and Apple, which was ...

Think BR: BrandZ shows why technology matters

platforms. New ecosystems are being created by technology and telecoms brands. Deals between Google and ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15 ...

MySpace in agency talks ahead of brand relaunch

between 2005 and early 2008, and in June 2006 surpassed Google as the most visited website in the US. It ...

Brand barometer: Tablets, which one is most prominent online?

key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

an upcoming trip to a rather different HQ, Google's Mountain View offices in Palo Alto. He sees it as ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...

Nike marketing boss attacks 'old' approach to social-media

don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

". The phone will run on Google's Ice-Cream Sandwich Android operating system and will be NFC-enabled ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came ...

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