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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

On the Campaign Couch ... with JB

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Adland must find its maternal instinct

, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...

We'll Call You - E.ON

Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...

Helen Edwards: Why borderline decisions can make or break a brand

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Ryanair celebrates 50% lift and record group profits

announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...

Direct Line Group recruits former HSBC marketer Evans

government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...

Why it's time for adland to put its weight behind the AA

irresponsible and reckless by a government calling for a third review in five years, it's worth remembering how ... a case well made. It's an example of a "new" AA in action. The response to government was led ... growth. Yet advertising is remarkably quiet about what we might demand of ourselves, government ...

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