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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

in the morning, followed by phone calls with US government representatives to talk about the upcoming ...

Helen Edwards: How Samsung trumped Nokia

Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

for caterers. RESULTS The campaign had significant influence on the Government to change the ...

Sue Garrard: From pensions to Pot Noodles

in government in five years ...' She left the Department for Work and Pensions in January last ...

An absence of leadership

confirmed it. With faith in government very low, people are looking to brands to inspire progress in ...

Asda reviews public affairs ahead of major 2012 expansion

place its government relations business, having had TLG on board for four years. It is understood ...

What do you do when the prime minister comes knocking?

. "We all operate with a licence from the government, parliament and regulatory authorities. The closer ...

Trading places: this week's people moves

executive. ( Marketing ) Jenny Grey , the acting executive director for government communications ...

Helen Edwards: Marketers beware the pursuit of happiness

government could contrive to achieve maximum happiness for most people, it would not last beyond a single ...

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