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Companies highlight value-based offerings during financial turmoil

consumers had with this bailout and the government. In response, Denny's rolled out an ad campaign to ...

J&J restructures its public affairs, corp comms' leadership

, government affairs and policy. Swearingen, who announced plans to retire in the first quarter of next year ...

GM aims to address 'myths' with 'facts and fiction' site

, such as that GM cars are not as fuel-efficient as imports, and that the company seeks a government ...

Rosetta Stone builds brand awareness with Olympics pitch

." Additionally, the company will communicate real-life stories from other customers like educators, government ...

Positive thinking

third world countries. There it becomes a license to operate issue, where the government needs to ...

PR Babylon

: In the Philippines, senior government officials lambasted the series scriptwriters and producers ...

Products and Tools this week

interested parties, from government officials, lobbyists, industry analysis, and executives of both companies ...

Green prophets equal green profit

, and government that can help advance the cause or help bring an issue to light. In Green 2.0 ...

India@60 comes to New York

NEW YORK: The Indian government held its India@60 campaign last week in New York as a way to...Burson-Marsteller on the effort. In total, the government groups spent $10 million for the four-day event. India ...

Measurement's importance, mobile tour planning, more

of getting local media and, perhaps, better cooperation from city government and other local agencies ...

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