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Helen Edwards: Marketers beware the pursuit of happiness

government could contrive to achieve maximum happiness for most people, it would not last beyond a single ...

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media...popular-culture sources, to attain an ideal appearance. The government hopes the pledge will form the ...

Watchdog bans Drop Dead ad featuring skinny model

rulings come as imagery in advertising comes increasingly in the spotlight, with the government and ...

Mary Portas registers Queen of Shops trademark

"Mary" trademark also has an image attached to it. Portas was appointed in May by the Government to ...

Marketers prepare for impact of Bailey childhood report

don't understand what right the government has to try to move us to the top shelf. WH Smith, which ...

Online retail spending passes £300bn

population now online and government plans to extend the speed and geographical reach of broadband services ...

Editor's comment: A silver lining amid the gloom

fragile, as does marketer confidence. We don't yet know what effect the government's spending cuts will ...

Biggest Brands: Top 100 advertisers 2011

, combined with the government's austerity drive will equate to a nosedive in adspend. The fact that such ...

The Year Ahead

, Chairman and partner Karmarama This will be a tough year for marketers, with government budget cuts ...

New Year VAT increase to trigger £2.3bn consumer squeeze

uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its ...

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