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Jobs | Agency Showcase | Ad creative'Digital direct' - what an irritating term. Does anyone with half a brain practise direct marketing and ignore digital media? Viewed the other way, is anyone getting the best from digital channels without applying the basic tenets of direct marketing? I doubt it. Like 'CRM', digital direct is a bete...
LONDON - Guardian News & Media has acquired Kable, a market intelligence, events and publishing...The business will join the Guardian Professional division, which was established last year to focus on B2B revenues, extending GNM s reach into public sector IT procurement. The division already ... : The Guardian s position and reach in the public sector, along with its commitment to quality and high customer ...
Guardian News & Media has ended speculation that The Observer would close or be repackaged as a
Website: Guardian.co.uk/Environment...Media owner: Guardian News and Media Environmental stories have been dominating the news ... are new blog sections written by Guardian journalists and an interactive gallery. The blogs are split ... of global warming. The relaunched Guardian Environment section offers a guide and discussion platform ...
LONDON - Guardian News & Media has launched a data sharing initiative, allowing partners to take...Bell, director of digital content at Guardian News Media, said: "Openness and transparency are key strategic objectives for Guardian News Media. "Today's developments mark a new chapter in our history ... -pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ...
Guardian News & Media has launched an integrated advertising campaign to promote The Guardian...The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... and digital channels which will also run on guardian.co.uk . The spot aims to convey how the world can ... . The voiceover has been provided by Guardian Football Podcast presenter James Richardson. Richard Furness, head ...
LONDON - Guardian News & Media (GNM), the publisher of The Guardian and The Observer newspapers...at 100,000 a day. But the accounts say The Guardian and The Observer "continued to perform well". The group also highlighted the strong performance of guardian.co.uk The figures reveal that GNM employed ...
LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ... tenure, The Guardian embraced one-to-one marketing, built a reader database and adopted digital channels to acquire new customers. ...
; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Commercial director Adam Freeman will be promoted to the new role ... and the financial performance of The Guardian and Observer newspapers and guardian.co.uk . Colin Hughes joins ...
LONDON - Guardian News & Media (GNM) has confirmed it will not close its Sunday title The Observer....-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Parent company Guardian Media Group (GMG) has said ... close or be re-packaged as a weekly news magazine. The Sunday title is 200 years old. In an internal ...
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