28 May 2012
| by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage.
A new ...
, which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
25 May 2012
| by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
25 May 2012
| by Sarah Shearman
will eventually become a thing of the past.
"We ve already started a new movement in the way we make payments ...
, finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ...
25 May 2012
| by Matthew Chapman
to help us to reach new customers.
The launch of the partnership comes at a difficult time for Autonomy ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song.
Claudia Lagunas, director new media ...
cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...
25 May 2012
| by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning....
It s great that savvy marketers can spot a new opportunity and pounce on it ... Pinterest being the latest ...
rehearsed structures, 20% into experimenting with new opportunities, platforms and partners ... with the last 10% being invested in engaging with consumers to develop their own new opportunities, platforms ...
24 May 2012
| by Sarah Shearman
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
24 May 2012
| by Sarah Shearman
effective" when strategically combined with engagement.
The news comes as Facebook faces pressure ...
24 May 2012
| by Sarah Shearman
For someone five months into a new role, with the task of aligning the marketing of some ...
was appointed head of the new marketing and operations division, began the search for a chief marketing officer ...
m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ...