Think BR: Understanding big data
23 May 2012 | by Matt Barnett
new world it can help create. Retailers are surrounded by data, most of it their own and most ...
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Jobs | Agency Showcase | Ad creativeCREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
to "simplify" the planning procedures would decimate archaeological investigations prior to new construction ...
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
-monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which offers African news and information for a global audience. More familiar names for UK-based readers might be political magazines The New Statesman and Prospect , literary site The Browser , and ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
) represents the ergonomics of the all-new 208. As post-rationalisations go, I've heard worse. I suppose ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ... destination. KLM will open the draw for a new destination each month. In order to enter the competition ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
to return to the market. It s particularly good news that actual spend was up for the first time in four ... to increase their budgets by 7% for the new accounting year, the lowest predicted rise in three years ...
