by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage.
A new ...
, which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ...
on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger...in November 2010. In the previously undisclosed memo Hunt said it would be "totally wrong to cave in" to News ...
"declared war" on News Corp chairman and chief executive Rupert Murdoch. At the time an alliance of media companies, including Guardian Media Group, the Daily Mail General Trust and the BBC, had begun to make ...
James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service...Kerr's title is unconfirmed but she is expected to act as the managing director of Team News ...
will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act as an integrated agency with a single P L and be part-located at News International's offices in Wapping.
Before ...
& Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings....Each week, Campaign publishes the agency new-business leagues across the creative and media ...
accounts they lose.
They show the cumulative totals for new-business wins during the year, but a look ...
.
For a more detailed look at individual account wins, check out the account activity news feeds ...
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories.... New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...
and Truckstop News, to Kelsey Publishing. Kelsey previously purchased niche titles such as Ships Monthly from ...
: "Future is seizing the opportunities offered by the new platforms and channels to reach new audiences ...
of its titles for new markets, such as the TechRadar title, which has been customized for the US market ...
Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach.
Promoting economic growth will be a priority. Marketing aimed ...
The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers?
Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...
