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Nationwide's database supplier CDMS restructures under Transactis banner

Document Solutions, a division of the new merged operation. Retail transaction database Transactis sells ... 0 0 The new Transactis will be jointly based across two sites in London and Liverpool ...

Guardian axes head of data marketing role

LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently...will continue to be handled by the newspaper's customer insight team, lead by Andre McGarrigle, a Guardian ... commercial director Adam Freeman. Some 80 journalist roles will also be culled in the New Year. ...

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} To educate 15 to 20 ... or Viral , one of two new digital categories introduced to the Awards this year. Other big winners ...

Rapp scoops Marketing's 'direct agency of the year' accolade

the downturn with new business wins and for its evolution into a provider of digital direct marketing.

Lloyd backs MBO of Future Foundation from Experian

Society, News International, HM Revenue and Customs, Asda and Argos among its client base. Experian ...

Archibald Ingall Stretton expands into Spain

Archibald Ingall Stretton has made its first expansion overseas with the launch of two new Spanish

Royal Mail's 20% discount on direct mail 'not a response to postal strikes'

amongst new and existing clients....per cent will be available on new or additional mailings in March and April 2010. Royal Mail said ... -added offers and shared risk opportunities and this initiative is a new approach for Royal Mail." A Royal ... The sale offer involves a 20 per cent discount on new or additional Mailsort 3 letter volumes. It is also ...

Promotional email for Martini banned by ASA

The email, headed: "Stay beautiful with Martini", advertised an event at a Pitcher and Piano bar. Pitcher Piano jointly responded to the complaint with Bacardi-Martini, explaining that the email promoted an evening of pampering and sampling beauty products while trying the new Martini Rosato drink ...

Cadbury gives Wispa digital task to CMW

to develop the new Wispa website.

American Express to follow Tesco model and sell customer insight from its database

LONDON - American Express has created a new analytics and consulting unit to sell insights based...they should advertise and locate stores. But this new unit will offer the service to any business willing ... press office had not yet been returned as this news article was published. ...

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