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From 1930s 'Brand Man' to today: the evolution of the brand manager

on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

New look for Marketing Design Awards

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories.... New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...

Camargue founder Andrew Litchfield steps back from day-to-day role

, but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

Nike marketing boss attacks 'institutionally analogue' businesses

. Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... into the new framework of social where people don't want to be interrupted. I don't think this has been figured ... see as the key new platforms and trends affecting brands over the coming months? Ahmed: For us ...

Unilever tops 2012 Marketing Society Awards nominations

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Third of top 50 websites automatically share user data with third parties

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Corporate: 'Superhero' shows Orion in different light

increased by 94 per cent. Views of a page created around Orion's new focus on talent rose by 388 per cent. RESULTS Orion secured 16 new business meetings as a result of the campaign. ...

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