28 May 2012
| by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage.
A new ...
, which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
25 May 2012
| by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
22 May 2012
| by Daniel Farey-Jones
%
-12
54
TD
14,561
-14%
12
55
Samsung
14,164
16%
New ...
H M
13,485
4%
-15
59
Cisco
13,317
-18%
New
60 ...
12,105
7%
New
69
Moutai
11,838
N/A
3
70
FedEx
11 ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Hannah Crown and John Owens
The UK s second largest drug manufacturer is understood to have called in Tonic Life and Red Door Communications for its first UK list, following a seven-month procurement process.
However, industry insiders have questioned whether the contracts will last, given the news regarding job cuts and the chief ...
11 May 2012
| by Loulla-Mae Eleftheriou-Smith
Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.
10 May 2012
| by Rachel Barnes
networks where companies get punished for misbehaviour; you see it with News Corp now. So, consumers ...
10 May 2012
| by John Reynolds
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand....Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter.
The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man.
Chanel No 5 was launched by the French designer Coco Chanel in 1922.
The new ...
09 May 2012
| by Jane Bainbridge
germs.
High penetration. Good news to some extent, but means limited chance of attracting new ...
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