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Barclaycard returns to TV for PayTag campaign

to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ) Following DDB Worldwide's acquisition of Adam Eve , Adam Eve staff dominate the new management team ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...

Apple cements most valuable brand status as UK's giants slide

% -12 54 TD 14,561 -14% 12 55 Samsung 14,164 16% New ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ... 12,105 7% New 69 Moutai 11,838 N/A 3 70 FedEx 11 ...

Camargue founder Andrew Litchfield steps back from day-to-day role

, but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...

James Murray resigns from Fleishman-Hillard

Murray, who was came from RBS into the newly created role in November , is thought to have left the agency yesterday. It is not believed he currently has a new role lined up. At the time of his ... banking division s marketing and comms function at RBS and the corporate comms team. The news comes after ...

PAA lands Investec private banking account

The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...

Direct Line Group recruits former HSBC marketer Evans

of marketing for Direct Line. In January, the insurer launched a new marketing strategy for its Churchill ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Think BR: Online finance in the age of data

A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes...loyalty. Taking advantage of new channels, especially mobile, in order to do it will also be vital ... not just marketing but commercial operations as a whole. Whether it s O2 s new Wallet or Barclay ...

Financial Services Compensation Scheme reviews ad account

. It is understood that FSCS is now looking for a new approach to encourage greater uptake of the scheme, which ...

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