28 May 2012
| by Alex Brownsell
to the programme, amid reports it has not attracted enough partners.
In November, Barclaycard unveiled a new ...
25 May 2012
| by Daniel Farey-Jones
News , its new agency unit that launched to service the News International business. ( Campaign )
Following DDB Worldwide's acquisition of Adam Eve , Adam Eve staff dominate the new management team ...
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its ...
22 May 2012
| by Daniel Farey-Jones
%
-12
54
TD
14,561
-14%
12
55
Samsung
14,164
16%
New ...
H M
13,485
4%
-15
59
Cisco
13,317
-18%
New
60 ...
12,105
7%
New
69
Moutai
11,838
N/A
3
70
FedEx
11 ...
21 May 2012
| by John Owens
, but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I ...
18 May 2012
| by John Owens
Murray, who was came from RBS into the newly created role in November , is thought to have left the agency yesterday. It is not believed he currently has a new role lined up. At the time of his ...
banking division s marketing and comms function at RBS and the corporate comms team. The news comes after ...
17 May 2012
| by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past.
PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing.
Until now, the bank has ...
17 May 2012
| by Alex Brownsell
of marketing for Direct Line.
In January, the insurer launched a new marketing strategy for its Churchill ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
14 May 2012
| by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes...loyalty.
Taking advantage of new channels, especially mobile, in order to do it will also be vital ...
not just marketing but commercial operations as a whole.
Whether it s O2 s new Wallet or Barclay ...
10 May 2012
| by Jeremy Lee
.
It is understood that FSCS is now looking for a new approach to encourage greater uptake of the scheme, which ...