Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...
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Jobs | Agency Showcase | Ad creativeEdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% -12 54 TD 14,561 -14% 12 55 Samsung 14,164 16% New ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ... 12,105 7% New 69 Moutai 11,838 N/A 3 70 FedEx 11 ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
-booting of old brands is not necessarily a new trend, but what s really interesting is its direct correlation ... of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when you re building on residual awareness and long established positive feelings, while introducing new ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
: November 2011-January 2012 Budget: 34,000 Objectives To create a strong news story ... in the station. The plan was to create an initial news story and maintain interest and buzz in a high footfall ... an extra element of news interest. The 40ft Christmas tree was assembled on-site during a two ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...
