Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
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Search results for "Guardian news
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Jobs | Agency Showcase | Ad creativeToyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head...became sales director at News International last summer after leaving Sky, where he held the director of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new director of sales Tom Devine. Devine is responsible for both new customers and selling additional ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% -12 54 TD 14,561 -14% 12 55 Samsung 14,164 16% New ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ... 12,105 7% New 69 Moutai 11,838 N/A 3 70 FedEx 11 ...
VW 'see film differently idents 2012' by DDB UK
21 May 2012
DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
) represents the ergonomics of the all-new 208. As post-rationalisations go, I've heard worse. I suppose ...
Volkswagen USA 'crash' and 'tree' by Deutsch LA
16 May 2012
The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound...The two new spots in the campaign are called "crash" and "tree". ...
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father
