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Food & Drink: Take your hat off to Benito's tweet deal

contacted to spread news of the promotion. To drive people in-store, Londoners received 50 per cent off ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Apple cements most valuable brand status as UK's giants slide

% -12 54 TD 14,561 -14% 12 55 Samsung 14,164 16% New ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ... 12,105 7% New 69 Moutai 11,838 N/A 3 70 FedEx 11 ...

Subway out-muscles McDonald's on Facebook

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

McDonald's trials McWaiter service

restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...changed significantly and that a new approach is required. The new, social-media-friendly, site ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

Trinity Leeds kicks off online hype ahead of 2013 opening

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... taken, including 25 new retailers that will be new to Leeds, such as Hollister, Cult and Mango ...

McDonald's serves up 'one a day' fizzy drink for kids

the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ... that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ... is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Unilever tops 2012 Marketing Society Awards nominations

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

The truth about youth: Do you know Generation Z?

and the new Generation Z has, arguably, never been more marked. This is certainly the picture painted ... marketing focuses on tried and tested methods, it has 10% of spend allocated to trying new things. Zoe ... marketing director Sheila Mitchell said: 'The aim of the new youth strategy is to better equip young people ...

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