Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...
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Jobs | Agency Showcase | Ad creativeCadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market. The new ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ... cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ... is right to seek out new challenges. A spokeswoman for Wells Young's Brewing Company said no decision ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
they can access new content and a new branded game. Vimto will also renew its partnership with online ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs ... s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
