Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand
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Jobs | Agency Showcase | Ad creativePlusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% -12 54 TD 14,561 -14% 12 55 Samsung 14,164 16% New ... H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ... 12,105 7% New 69 Moutai 11,838 N/A 3 70 FedEx 11 ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
s imagination. However there could easily be a new competitor that could appear from nowhere and take ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
- As an independent, it is crucial to find an innovation-led approach to technology partnership. It is vital that new ... new category over the past 14 years, complete with pretenders and dodgy online fakes. Yet it has ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
, wind or hydro-power developments. The news follows a recent internal restructure in the Centrica ... it approved new pay packages for the bosses. Centrica in the news The firm headed off a ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
they would like us to approach for new offers via Priority Moments. "We recognize that times are tough ...
EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
), and at a later date a TV ad by Abbott Mead Vickers, featuring the brand s new dancing brand character . It will invite people to the new Thank Yous website , which will feature a zoetrope, a device that produces ... ride at the Eden Project and a trip on the London Eye. EDF has entered a new diamond tier of prizes ...
