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Profile: Donna Imperato - Straight-talking and self-aware

healthcare practice, Cohn Wolfe 1995: Senior vice president/director of client services, Burson-Marsteller ...

Barr eyes Plan B launch

awareness amongst healthcare professionals and conveying time sensitivity and appropriate use to consumers ...

Letter - Specialist teams can ensure fair payment

disciplines - are put aside. Jo White, account manager, CCD Healthcare PR. ...

GE Healthcare targets consumer audience in new campaign

NEW YORK: GE Healthcare, a traditionally b-to-b company, has undertaken a large-scale...machines are sold directly to healthcare providers and medical centers, GE Healthcare is hoping to raise ...

IPG Investor Day touts PR growth amid turnaround

industry trends, including "strong growth in healthcare, government, consumer, corporate practices," and ...

Medicare Part D hits the road

enrollment effort, no healthcare sector has stood idle - particularly the pharma industry. "We're doing so ...

ReputationRx

case once again reveals the limitations of mass direct-to-consumer marketing efforts. In healthcare ...

PolyMedica Corporation taps Mullen for PR, advertising

WOBURN, MA: PolyMedica Corporation, a provider of healthcare products and related services, has...online marketing for PolyMedica companies, including Liberty Healthcare and National Diabetic Pharmacies ...

Promoting science

hope." The healthcare media environment also influences clinical trial recruitment, another key area ...

Wal-Mart's hip marketing may be in vogue, but its image makeover will be a tough sell

shifting costs onto taxpayers by forcing employees to rely on publicly funded healthcare programs and for ...

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