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Avoiding agency-client mismatches

knowledge in a practice group like healthcare, technology, or consumer products. That s great, but once the ...

Growing complexity of client conflict makes it inevitable

has its roots in the healthcare arena. Agencies working within specific healthcare categories will be ...

Getting down to business

president of its healthcare PR group, says, Larger pharmas are investing in education of procurement, so ...

Weber Shandwick nets global Lipitor business

healthcare president Laura Schoen declined to comment on the win. Lipitor, a cholesterol drug, had global ...

Pfizer opens review for global Lipitor account

C&W and Burson, but with help from Hill & Knowlton and Feinstein Kean Healthcare, as well. This ...

 

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