PROFILE: Shaffer brings PR balance to the low-carb movement
31 May 2004 | by John N. Frank
healthcare and PR experience to help establish the group as a key voice in the low-carb debate.
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Search results for "Healthcare"
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Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
Healthcare companies are asking their PR firms to think beyond typical medical audiences....With the economy showing signs of improvement, healthcare companies are gearing up to reach ...
ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
Coalition, and biotech and healthcare thought leaders to have experts and prospective patients tell their ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
and public policy trends, specifically those associated with healthcare and disease management ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
onto the healthcare scene during the Super Bowl with a 60-second commercial hyping its new and improved...Healthcare Conference, the biotech industry's biggest annual investor event, that Icos and Lilly sales reps ...
Healthcare: Pharmacies on the front line
19 Mar 2004
pharmacists in front-line healthcare. Later this year, the Government is planning to allow some pharmacists to ...
Opinion: My Best Hire - Claire Astle
19 Mar 2004
Nick May, Hill Knowlton EMEA head of healthcare, on the 'fantastic' Claire Astle...'Claire joined me at Burson-Marsteller to help run the business and the healthcare practice across ...
The color of pharma money
01 Mar 2004 | by Sara Calabro
For some time, it's been said that the healthcare industry has been slow to catch up with the other ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
Sara Calabro discovers that healthcare PR strategies are now going beyond science in order to..."To the healthcare PR ear, the concept of direct-to-consumer advertising makes us chuckle, because ...
HealthSouth looks to Joele Frank amid growing PR ills
14 Apr 2003 | by Paul Cordasco
BIRMINGHAM, AL: Three weeks after healthcare services provider HealthSouth began to unravel in a...effort. The decision to bring in Joele Frank comes just two weeks after HealthSouth tapped healthcare ...
