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Quality control

healthcare information. The company has started targeting doctors with its quality story, as well. The ...

Time to choose

(technology, healthcare, financial, consumer) or discipline-based (new media, crisis, internal communications ...

NPA boosts comms in support of supplements

convey, he said, is that with an aging US population, an overburdened healthcare system, and concern ...

Seattle Roundtable: Moving the needle along

changing the dialogue at a political level. Healthcare is the dominant issue politicians like to talk about ...

VSS survey optimistic about PR industry's growth opportunities

. Likewise, healthcare's strong and steady progress over the past five years marks it as the most consistent ...

Organization PR: Fertile Hope aims to teach doctors about chemo risk

day. By targeting the healthcare industry, not only could Fertile Hope inform medical professionals ...

A booming market

, reaching out to them gets a bit trickier. Megan Svensen, EVP of healthcare at Marina Maher ...

HOLMES REPORT: With the proper behavior, even tobacco makers can legitimately claim to be socially responsible

educate consumers, building the healthcare costs of its products into its pricing, and more. Paul ...

CAMPAIGNS: Dialog's campaign shows consumers the benefits of soy

companies, manufacturers, processors, healthcare professionals, and the media. Tactics The first ...

CAMPAIGNS: CMC begins move to grow cranberry demand in the US

could raise the profile of cranberries. It created a three-year plan to target healthcare pros and ...

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