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Brand Health Check: Fitness First

, private healthcare providers and the elderly). Seek to find ways to build dialogue with the existing ...

British Airways: building a brand, from the inside out

healthcare brand's recent marketing campaign, entitled 'Helping you find healthy'. According to the brand ...

Profile: Martin George, managing director of group development, Bupa

served him well at BA, and now at Bupa. George is keen to express his gratitude to the healthcare ...

The Year Ahead

. PHIL THOMAS, Global category director for surface care Reckitt Benckiser The household, healthcare ...

Bmi names Stuart Beamish as head of marketing and product

position, which was held by Katherine Gershon, after she left to join the healthcare company Circle as ...

Marketing's Power 100

's investment in its hero brands. As UK healthcare marketing director, Gaa, who enjoys a lower profile than ...

British Airways price fixing trial collapses

company that year. George now occupies the role of group marketing director at healthcare provider Bupa. ...

British Airways marketers go on trial

the role of group marketing director at healthcare provider Bupa. Separately, last week, British ...

CREATIVE REVIEW - O2, Financial Times, HP, East Midlands Trains

send you a wristband with your name on it. I know it's aimed at healthcare professionals and is an ...

Nuffield Health appoints agency to help reposition brand

destination for all aspects of healthcare, fitness and wellbeing....handled by creativebrief. Nuffield Health, the biggest independent healthcare charity in the UK ...

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