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Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

platforms to interact with mundane household products. ...

Sector Insight: Surface cleaning and care

22 Feb 2012 | by Jane Bainbridge

household products. He joined RB in 2001 as brand manager for AirWick, Germany and has also worked in India ...

Unilever ups ad and promotional spend by £124m

02 Feb 2012 | by John Reynolds

Unilever is the world's second-biggest maker of branded household products, by sales, behind ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

17 Jan 2012 | by Luke Johnson, Risk Capital Partners

improvements that can be adopted in the real world. A great example is S C Johnson - the US household ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

's portfolio of household products. The first push on the campaign, which will run until spring, uses the ...

Sustainability: The search for a clearer footprint

21 Oct 2011 | by Elisabeth Jeffries

above what they expect a company should do.' Buyers can relate easily to energy rankings on household ...

Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped

06 Oct 2011 | by Alan Mitchell

talk far more about some categories, such as food, dining and media, than others, such as household ...

McLaren and GSK mull marketing venture

15 Sep 2011 | by John Reynolds

to GSK household products, such as Lucozade, appearing on Lewis Hamilton's Formula 1 car.

P&G launches 'Proud sponsor of mums' campaign

28 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

an official Olympic worldwide partner in the personal care and household products category. The deal ...

Japan adspend decline slows in 2010

24 Feb 2011 | by David Blecken

primary industry categories spent more on advertising than in 2009, including household products ...

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